Understanding the price of the products we sell and the number of products sold within a certain time. The relationship between the two are usually referred to as product velocity.
The more products we sell, the greater the velocity of his product. We can make the curve relationship between price and number sold each week. Usually the greater the desire to sell in large quantities, then we should set a lower price, otherwise the higher the price that we set the less number of products we can sell. Average Sales Price can also be narrowed by stating in an item contained in the so-called Stock Keeping Unit (SKU) which is a term often used by off-line retailers to demonstrate a unique item in the inventory.
For example, Vendor A has three red shirt with a size XL and there are two blue with size L there is a fruit, then SKUnya only two, namely SKU1 is a red shirt (number 2) and SKU2 the blue shirt (number 1) . Key concepts to be understood without having to do promotions or doing something special demand in the market or put different SKUs are fixed, will not change the demand for a period of 30 days to 60 days. Another variable is the supply of work, then we must also control the supply, though supply is also controlled by our competitors. This information is a weapon we can use to make important decisions based on our goals. For example, Vendor A sells 10 units of SKUs each month at a price $ 150. A seller has a target to increase its profits each month. SKU costs on volume of 40 units cost $ 100, but if it can increase sales of more than 100 units per month, the cost drops to $ 85 SKU.
This information can then be made a variety of scenarios. The first scenario focuses on high margin, we sell at a price of $ 150 which sold 40 units at a cost of $ 100, then the gross margin ($ 150 - $ 100) x 40 = $ 2,000. The second scenario focuses on the margin that is, we are selling at a price of $ 120 which sold 80 units at a cost of $ 100, then the gross margin ($ 120 - $ 100) x 80 = $ 1,600. The third scenario focuses on a low margin, we sell at a price of $ 100 which sold 160 units at a cost of $ 85, then the gross margin ($ 100 - $ 85) x 160 = $ 2,400. By understanding the speed of product / price and the test allows us to get estimates of the number of SKUs that we can sell and we expect vulume. By estimating the price and volume of our products will help prepare your resources and be able to predict the margin we earn each month. If the product is not made by us, then we can negotiate the price with our product sources with pricing based on sales volume.
(Source: M. Suyanto)
The more products we sell, the greater the velocity of his product. We can make the curve relationship between price and number sold each week. Usually the greater the desire to sell in large quantities, then we should set a lower price, otherwise the higher the price that we set the less number of products we can sell. Average Sales Price can also be narrowed by stating in an item contained in the so-called Stock Keeping Unit (SKU) which is a term often used by off-line retailers to demonstrate a unique item in the inventory.
For example, Vendor A has three red shirt with a size XL and there are two blue with size L there is a fruit, then SKUnya only two, namely SKU1 is a red shirt (number 2) and SKU2 the blue shirt (number 1) . Key concepts to be understood without having to do promotions or doing something special demand in the market or put different SKUs are fixed, will not change the demand for a period of 30 days to 60 days. Another variable is the supply of work, then we must also control the supply, though supply is also controlled by our competitors. This information is a weapon we can use to make important decisions based on our goals. For example, Vendor A sells 10 units of SKUs each month at a price $ 150. A seller has a target to increase its profits each month. SKU costs on volume of 40 units cost $ 100, but if it can increase sales of more than 100 units per month, the cost drops to $ 85 SKU.
This information can then be made a variety of scenarios. The first scenario focuses on high margin, we sell at a price of $ 150 which sold 40 units at a cost of $ 100, then the gross margin ($ 150 - $ 100) x 40 = $ 2,000. The second scenario focuses on the margin that is, we are selling at a price of $ 120 which sold 80 units at a cost of $ 100, then the gross margin ($ 120 - $ 100) x 80 = $ 1,600. The third scenario focuses on a low margin, we sell at a price of $ 100 which sold 160 units at a cost of $ 85, then the gross margin ($ 100 - $ 85) x 160 = $ 2,400. By understanding the speed of product / price and the test allows us to get estimates of the number of SKUs that we can sell and we expect vulume. By estimating the price and volume of our products will help prepare your resources and be able to predict the margin we earn each month. If the product is not made by us, then we can negotiate the price with our product sources with pricing based on sales volume.
(Source: M. Suyanto)
No comments:
Post a Comment