Creator of Market Strategy

At this time the world's Internet users has reached 1.2 billion and in Indonesia has reached 25 million. Internet market is a dream for some people. Entering the new economy or digital economy, which makes the market undermined the revolutionary enterprise. Various kinds of strategies on the Internet in a revolution among other strategies market maker (creator market strategy), channel reconfiguration strategy (channel reconfiguration), intermediate strategies transaction (transaction intermediary strategy), the strategy of information intermediaries (infomediary strategy), self-service innovator strategy ( self-service innovator strategy), innovator of supply chain strategy (supply chain innovator strategy) and channel acquisition strategies (mastery channel strategy)Market Strategy Creator is a strategy using the Internet to define a new market by identifying a unique consumer needs. This strategy requires you to enter the market first and maintain competition in the future to make innovations continuously. To create a new market, Amazon.com kadangkalan willing to lose in advance in order to achieve a strong market position and profitability in the long run. Amazon.com is a company that uses market strategy in a way mengidentifikase creator and delivery of a competency database and web design to speed the process of browsing Amazon.com and order products as well as combining efficiency, discounts and personalized service.

Amazon.com which was formerly only a small bookstore founded by Jeff Bezos in 1994 with seven employees of a company based in Seattle and entered the Internet market in July 1995. Currently Amazon.com, Inc.. Nasdaq-listed with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc. trying to become the most customer-centered corporate world, customers can find and discover anything you want to buy online and strive to give customers the cheapest possible price. Amazon.com is now selling a variety of products, which provides millions of unique new product that consists of several categories, such as health and personal care, jewelry and clocks, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and plantations.

Amazon operates several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca , and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, net sales is estimated at $ 14,263 billion, with growth increasing 33% compared to 2006. Operating income is estimated to reach $ 675 million with growth reaching 74% compared with 2006.

(Source: M. Suyanto)